Posts Tagged ‘Click-through rate’

Placing Adsense on your blog

Comments: 0May 11th, 2009 by admin

When deciding whether to incorporate Adsense into your blog there are several factors to consider. Many feel that it diminishes their brand, whilst others see it as a useful tool for visitors which creates revenues and makes their content profitable.

The choice can largely come down to the commercial goals and the purpose of your blog. Many businesses who sell products decide to place Adsense adverts within their blog. This would appear to be a strange choice, opening up opportunities for rivals to promote their service or product to your potential customer base.

Many publishers claim that they are only doing this to allow companies who provide ancillary services to advertise. These claims have some merit, as those who for example sell pillows could provide those who sell bedding with an opportunity to advertise.

Although this would make sense, there are still those online retailers who allow rivals to penetrate their audience. Many claim that there are still benefits in allowing your direct competitors to advertise within your blog. One of these is that ultimately if visitors wish to see your competitors they would be able to see them through a Google search regardless. This may be true however the thought of an established brand like coco-cola having a Pepsi advert in their blog is not even a possibility.

Another factor which is considered in this situation is that publishers do not feel that Adsense is effective in making conversions. They feel that visitors who would click on adverts are not highly qualified customers, as they would quickly navigate to the materials or products that interest them if they were.

Despite Adsense being a questionable choice for online retailers, it is surely a good supplementary service for other varieties of online publishers. For example, a blog which provides a free service like dictionary.com gets high levels of traffic, and is able to make their service profitable through adsense. This has been the case for Bloggers who originally provided content free of charge, being unable to reach the scale that is necessary to contract with advertisers directly.

This could also apply to other previously free services, including wider forms of information broadcast, and news for example. In 2006 a man who later published a selection of Videos claims to make $19,000 a month through adsense, claiming that he was also contacted through Google to help him increase the CTR (Click Through Rate) that he achieved. The thought of success like this has been a major factor in stimulating online publishers to opt for Adsense.

Many publishers also claim that adsense makes their blog look more professional. Those who are able to contract with advertisers are generally seen to provide a service with large appeal, and therefore those unfamiliar with the program may feel that the Adsense advertiser is in this position.

Adsense however, is also aligned with those publishers who use the service purely to provide links to adverts. Everyone has done a Google search, clicked on an Adwords advert and came into a blog which reads top ten resources on… This is a major problem, as is generally something that surfers find frustrating. If people see that it says adverts by Google, and they then see adverts by Google on another site, they may align that site with consumer unfriendly practices. This is therefore an issue which Google has to address, to maintain Adsense as a reputable service.

Regardless of the disadvantages and the blogs for which the service may be inappropriate it is still a useful tool for blog visitors. Those who visit a blog, and click on a link provide revenues for the publisher, whilst those who provide free services are able to generate revenue.

The only fear that Google has, is that rival PPC programs offer better deals to publishers and they decide to go elsewhere, therefore taking advertisers with them. However, ultimately it is best for advertisers and publishers if they largely remain in same PPC circuit.

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So, how much can I make at blogging?

Comments: 0May 5th, 2009 by admin

If you’re looking at Google’s AdSense program to make money with your blog you’re surely asking yourself how much you could make from such a program. You probably think you can’t make as much as you can from traditional advertising schemes.

Google, of course, keeps a great deal of secrecy regarding how much AdWords advertisers pay per each click directed to their site and the same applies for how much AdSense banner holders make from their websites and blogs

falling-money While there’s nothing official, rumors circulate around the Internet concerning the amount of cash a blogger can earn by using AdSense. And many people (illegally) disclose how much they have been making with AdSense. There are stories of people raising over one thousand dollars per month using AdSense, some as much as $1000 a day just through blogging.

There are also stories of people exceeding $100,000.00 per month but it’s a bit hard to believe such stories. The truth to the matter is that if you have a small blog and you just want it to support itself with a little extra income, and you don’t wish to reach your pocket for its maintenance costs you can easily do this with AdSense.

AdSense is also very good for people who host a lot of pages or very large community blogs. Even if the said pages or blogs don’t generate a lot of traffic individually, every click counts and you can earn up with a lot of money by doing this. And that just goes to prove that sometimes quantity matters nearly as much as quality.

There’s no telling how much money you’re going to make by using Google’s AdSense program on your blog but you can sort of tell for yourself, before actually starting, by taking a few things into consideration.

First, is the amount of visits your blog may now get every day. While there’s no way to estimate precisely on this, you can generally make a safe assumption that if you have a lot of clicks per day you’ll be making good money.

Also, this depends on what exactly your blog is about. If your site is about anything popular (music, sex, whatever) you’re bound to get a lot of banner clicks. These have a coefficient associated with them, called the CTR (click through ratio).

Basically, what it translates to is that if a large proportion of your site’s visitors click the ads you’ll be making more money. And the best way to do this is to have some popular content in your site, ensuring the links direct users towards popular items as well.

Then of course, there’s the position and number of ads on your blog. While you don’t want to overdo it, having many ads will undoubtedly generate more income for you as a webmaster. Do not however believe, that if you just add a lot of ads in an important portion of your site, visitors could always just skip them (and be assured that many do just that).

There’s something between an art and a science to positioning your ads. People generally look in certain places and never look in others, and knowing this a website author and/or webmaster can do a great deal of things to increase his earnings with AdSense.

All in all, the amount of money you make with AdSense depends on many factors. But if you have a site with interesting contents and/or many pages, and if you see a constantly large amount of traffic every day, you can bet you’ll be making a lot of money with AdSense.

Even if you aren’t in the above categories, AdSense is still worth using on your blog because there’s very little hassle in setting it up, and many times it can help financially support the site, whilst being a nice bonus to get through the mail at the end of the month.

Next we take a look at an easy way to do it.

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